One of the main characteristics of a perfect website design is a sense of harmony and balance. Symmetry and asymmetry in web design are widely used to provide the website with a special image. In human mind symmetry is mostly associated with that balance, so most of us consider symmetry to deliver a true beauty. Asymmetry is much more about unbalanced and wiggy creations. But if we look closer, we can notice that symmetry is not always a beauty and asymmetry is not always a mess.
The term Whitespace in web design is usually referred to the blank space around all other design elements (pics, graphics, text, columns, menus etc.). In fact, it doesn’t necessarily has to be of white color. It just doesn’t have any functional elements, buttons, pictures and typography. This white space can provide the website design with many benefits if it’s used properly.
Grid-based design is simple and elegant. It uses pure classic forms like square and rectangle in various combinations. Such combinations are multiple and help to create unique layouts. Grid is the main organizing design for Metro style, but it’s not the exclusive Metro creation. In general, most of website layouts are based on grid structure that determines where each and every element should be arranged.
Custom Error Page appears on every site when something unexpected happens with the page link. Technically, 404 error is a request error – this means the user has typed in the URL that doesn’t exist on the server. Even though it’s most likely the user’s fault, it’s still very disappointing for the user. Web designers today create funny and unusual 404 pages that make visitors stay with the site and prettify their unpleasant UX. Moreover, it seems like perfectly designed 404 Page can increase site conversions and even push online shops visitors to buy their products.
1960s were a perfect period for artistic movements. Despite many elements of the 1960s art that are used in modern web design may be classified as retro or vintage, there are a few movements that should be perceived apart of retro style. Pop Art style in web design features bold and unbelievable color combinations, collage paintings, and ordinary stuff as an art object.