Medical Websites with the Most Beautiful Designs for Your Inspiration
Healthcare is one of the most important spheres because every person gets in touch with it at some or other point in life. It is brought up by basic human needs and creates a great market of services, drugs, equipment, and education. Moreover, it involves so many players in the game, such as hospitals, diagnostic labs, specialized clinics, dentists, plastic surgery, and lots of others. How can a particular player stand out? Certainly, a well-deserved reputation is of primary concern. By word of mouth, you can earn numbers of new clients. But every potential patient browses the web in everyday life, so medical websites will be the first place to look for in case of need. If you have a user-friendly, beautifully-designed website that addresses the needs of your target audience, you will place yourself far above the others.
Getting Into Spotlight
The peculiarities of medical sphere require specific attitude to the image-making. What are the prerequisites for a good healthcare website to draw attention?
- First and foremost, medical websites should be professional and respectable-looking, since they bring the idea of reliability, knowledge and expertise;
- Second, they should tell clearly and precisely about the services, staff, appointments, and all relevant information;
- Next, they shouldn’t be too shy to report on the achievements and recognition;
- Technically, medical websites should be mobile friendly and assist the client without in-person calls and extra explanations;
- Locations page will help the clients get oriented and make a decision whether the office location works for them;
- Finally, best healthcare websites should have elegant design with UX information architecture that brings the positive message of care and stability.
Featuring the Audience
Most medical websites have some common features, like dominant colors of blue and white. Some add a touch of green for herbal medicine, or a bit bigger color variety for pediatrics. Another must-have is high resolution pictures of smiling or focused doctors and state-of-the-art equipment. But supreme significance should be given to the type of clients that medical websites address. Usually, you can identify at first sight whether the medical homepage appeals to pregnant women, seniors, kids, or those who need eye-specialists, dental treatment, or plastic surgery. Full-page pictures of desired physical condition or tiny symbolic signs spread here and there over the page help clients recognize the message intended particularly for them.
Information architecture should be designed for easy navigation, since people who need medical treatment might be in distress. Need the doctor’s appointment? Click the icon highlighted right in the middle of the page. Want to choose a doctor? You can consider all the doctors’ profiles. Eager to see what’s inside the clinic? The picture gallery is here for you. Web design for doctors values comprehensive information balance. Important links should be placed wisely and relevantly, be it insurance categories or all the departments and services that the clinic provides.
Mission of Medical Websites
Medical websites perform a far-reaching mission. Besides advertising purposes, they have to facilitate the interaction between the doctor and the patient. They provide access for the patients to the information about the important procedures, technologies, test results, on the one hand. On the other, they allow doctors keep their patients informed. Moreover, medical websites showcase professionalism and point up the care that a patient can get from a medical institution or an individual doctor.
Have a look at our pick of templates for medical websites that meet the requirements of various healthcare categories. We have selected the templates with most beautiful functional designs. With their easy-to-operate options you’ll be able to create a clinic’s or doctor’s personal website and get yourself a stable and prominent position on the web.