Quick Design Tips to High-Converting Landing Pages
Hey there design people! You’ve done it. You’ve created an irresistible product or a service. You’ve done market research and you know your ideal customer base will love it. You also have a solid marketing strategy in place to advertise it. So, what’s next? Of course, constructing a high-converting landing page. One that instantly persuades an ordinary visitor to become a customer. So, how do you create one? What are the important aspects of high-converting landing pages? What are experts doing right now that you can emulate? Let’s jump right in.
What is the Standard Conversion Rate of Landing Pages?
According to Wordstream, the average landing page conversion rate is 2.35%, while the top 25% convert at 5.31% or higher. The top 10% are pages with rates of conversion staggering 11.45% or higher. And that’s what should be your ultimate goal. On the other hand, if you’re having an eCommerce business, before proceeding further you might want to brush up on why conversion rate is important for eCommerce.
A high converting landing page is one that instantly compels any visitor into clicking the CTA button and becoming leads. Multiple landing pages targeted to different audiences and ad campaigns dramatically increase your conversions. As many specifically targeted landing pages the better.
Harmonize the Look & Feel of Landing Pages
If you want to increase your landing page conversion rate you need to start by working on your overall look & feel. In general, you need to ensure your design is clear and understandable for everyone. To create a stunning design:
- Harmonize your theme’s visual elements
- Clearly segment the “titles” of your paragraphs
- Play with shapes and symmetry
- Always remember to let your text breathe to make it more readable
If you are presenting several distinct offers, one major tip is to highlight one in relation to others so your visitors focus on a particular offer.
Eye-Catching Images & Videos
Some users won’t even bother to read your headline. But if they see an image that they relate to, they may be convinced to give the landing page another chance. Don’t just use any plain old stock image. You can think of your image as a second headline. Make it distinct and powerful and ensure that it shows off your product and the benefit in the best light possible.
But do you know what’s better than images? Videos! If a picture says a thousand words, what do you think how many words a video says? A million? As many as it is, videos are an amazing way to increase conversion rates. In fact, Eye View Digital research has shown that using video on landing pages can increase conversions by a staggering 86%.
Distinct CTA & Trust Indicators
Trust indicators can be anything from testimonials, customer logos, and industry certifications. This is an especially important element if the aim of your landing page is to convince users to purchase a product. Your goal, in this case, might be to acquire more email sign-ups or opt-ins, but it is still a great idea to put various trust indicators on your landing page.
You know the old saying “It’s no good having a landing page if users don’t know what to click on it.” This is where your call to action comes in. It should be dominant, assertive, and prominent. “Sign up here”, “Add to cart” and “Download now” are all frequent calls-to-action buttons that you will meet across the web. As always though, your CTA needs to be tailored to your offering and your audience.
Optimize for Lead Generation
Let’s say you have an ebook or a freebie that you want to give away to acquire potential leads. Prior to optimizing your page and investing a lot of time you can go ahead and utilize some of the lead generation tools for quick lead acquisition. Once you tested some of the tools, the next thing of course is dedicating time to optimizing your landing page for lead acquisition.
You want to go ahead and look after your forms. When it comes to lead generation-oriented landing pages, the opt-in form is the final step and the quality of every visual element will determine if your visitors will be happy to provide you with their personal info.
- Make the form unique and differentiate it from the rest of the page
- Use attractive and bright colors
- Give a clear and concise value proposition
High-Converting Landing Pages – In Conclusion
Visuals can be everything when it comes to creating high-converting landing pages. Accompanied by great content these two can work wonders for your online business. Hopefully, by brushing up on these tips you will be able to upscale your landing page game and increase the conversion rates even slightly.