Using Dynamic Email Content to Reinvent Your Marketing Strategy
Using dynamic content within your emails is a fantastic way to breathe new life into your marketing strategy. Despite the various marketing channels you can use to connect with your customers, email remains one of the most effective, and improving this using dynamic email content is a great way to spark interest and generate leads.
After all, 215.3 billion emails were sent in 2016 alone!
The thing with dynamic content is the fact that it’s personalized to what best suits each reader as an individual. For example, if you’re selling an eCommerce store that sells coats, you can advertisement women’s coats to women, and male coats to males, all without having to create a tonne of separate emails.
Of course, the more your emails are tailored towards each individual customer; the more likely they are to make a sale; ensuring your email marketing efforts pay off. However, the example above is only scratching the surface when it comes to what dynamic email content achieve.
Today, we’re going dive into what other ways you can use dynamic email content to reignite your marketing strategy, ultimately helping your business reach new heights of success.
Implementing Dynamic Surveys
Surveys are a great way for you to gather and collect information on your customer base, regardless of whether they’re new or existing. This information can help you to identify challenges you may be facing in your marketing strategy, the needs of your customer, and how they feel about your business.
However, instead of linking a survey in your email for them to travel to, you can instead host the survey from directly within your email. This means your readers are far more likely to fill out the questions because they don’t have to go anywhere, providing you with far more information to work with.
“Another great way to ensure customers are filling out your surveys and ultimately providing you with more information to work with is to offer them an incentive. This can be anything from a 5%-off voucher or exclusive early access to your sales. The more info you have, the more effective your actions will be” shares Jennifer Harper, an email marketing manager for Paper Fellows.
Here’s an example by PureWow of a dynamic survey you can embed directly into your emails!
Use Dynamic Content to Make Things Easier
There are so many smaller functions you can use in your dynamic emails to help make your customer’s lives far easier and much more likely to shop with your business, which of course equals an increased amount of brand loyalty.
For example, if you’re hosting an event, you can add a button which automatically opens the calendar app on your reader’s phone or computer, ensuring they don’t forget about your upcoming special event.
Perhaps you’re offering your customer access to your support teams, maybe if they had a question for you, or you’re already in the process of handling an issue they have experienced. Whatever the reason, add a button that can put them directly in touch with someone who can help them. Don’t forget to save each email as a dynamic email template.
Video content is easily the hottest form of content, no matter what part of the internet you’re referring to. More and more businesses are moving away from your traditional text on a screen simply because people respond more to videos and pay more attention to it.
With this in mind, it goes without saying that you should embed videos into your emails, so you can instantly hook the attention of your reader and get your information across. Of course, videos can be expensive, but this doesn’t haven’t to be the case with the right tools.
For example, services like Elite Assignment Help have teams on standby that can help with the entire video creation process from recording or animating, to editing and mastering the final product.
If you want the best of both worlds, you can use services like CoVideo to transcribe your videos, so there’s still a text option to read. Statistics show that video content can averagely boost your conversion rate by as much as 80%, so this is not to be pushed to the sidelines!
Adding in Your Social Feeds
So many customers love social media, so why not provide them with instant access to your best social media content, or your most recent content, via email. This can be sent out as a direct email which is designed to provide your customers with social media information, or it can simply accompany another email as an extra.
“Adding your social media feeds into your emails is a great way to connect with your reader and provide them with the opportunity to connect back to you. Readers will be able to see your live feeds, and you can easily extend the reach of your posts using this technique” states Rachel Dawes, a social media marketer for Australian Help.
Since your social media content is going out to a larger audience, you’ll want to make sure that it’s completely original and free from copyright infringements. Of course, this is something you should be doing anyway, but you can use services like Copyscape or Academized, online plagiarism checkers, to guarantee this.
Utilising Device Information
As we explained in the introduction, you can use dynamic email content to customize your dynamic email template and then automatically customize the email based on the information you have about the reader; just like the eCommerce coat store.
With this in mind, why not take advantage of the information you have on your reader’s device that they’re using. Are they using a phone or a computer? Using this information, you can format your email, so it’s responsive to the device.
If they’re using an Android phone, why not offer them Android related content? It’s also worth noting that if you have their device location, the chances are that you’ll have at least their rough location information, so why not cater your emails to suit this?
For example, you can market differently to people in the United States than you would to people in the UK, so use this opportunity to your advantage.
Playing the Age Game with Dynamic Email Content
As you should already be able to tell, having people signing up to your subscriber’s list means they will have already given you all the information you need to run an effective dynamic content campaign, especially if you’ve had them fill out a survey.
One of these available info categories could be age, which is another great way to segment your emails. After all, you’d market to a 20-year-old girl far differently than you would a 60-year-old male, so why are currently sending them the same emails?
Target and streamline your marketing efforts with the dynamic email content, and you’ll instantly notice how much more effective this approach is. However, it’s worth remembering that you’re going to want to re-read your emails thoroughly to ensure accuracy.
For example, using online services like Via Writing and State of Writing can help you identify grammar mistakes in your content, guaranteeing a high-quality finish. If you need any further help editing and proofreading your content, there are services like Big Assignments that can also help with this.
Of course, you can also diversify your emails using other demographics, such as geographical location, purchasing habits, sales funnel location and gender.
Make Your Emails Engaging
We’re almost out of time here, but for one final consideration, why not think about making your emails a bit more interesting than typical emails but adding some kind of special events?
This is more than possible thanks to dynamic email content templates, for example, you can add zooms, spins, and make content fade in and out. This can be used to spice your emails up, making them far more engaging for your readers to interact with.
This only scratches the surface of what you can achieve when it comes to dynamic email content, and you’re only really limited by your imagination. However, this list should help you get off to a good start when it comes to taking your marketing campaign to the next level.