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Pinterest Defeated Facebook in Shopping Engagement

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October 23rd, 2012   |   Web and Trends

Facebook is the entire leader of social media. Pinterest keeps a honorable third place (know more about it from Search Engine Journal). But as the latest research shows Pinterest motivates more purchases than Facebook.

Pinterest Defeated Facebook in Shopping Engagement

In October 15, 2012 Bizrate Insights shared results of their recent survey of more than 7 000 online shoppers about what social network generates more conversions (Pinterest or Facebook). The survey also represents how people prefer to connect with retailers on Pinterest and on Facebook.

Pinterest Defeated Facebook in Shopping Engagement

As a result Pinterest was considered to be more suitable for brands and retailers, because those who pin more likely to purchase on the web. There is nothing strange because 80% of Pinterest users are women and 50% of them have kids. According to Bizrate Insights only 21% of Facebook account owners agree that they use Facebook “To help keep track of or collect the things that I like” compared to 67% of Pinterest users who keep up with the following statement. It confirms that Pinterest presents better initial impression than Facebook that leads to a higher conversion rate.

So, do you prefer Pinterest instead of Facebook? Which social network fits and inspires you the most? Tell us everything about your online alcoholism now and here.

About the author
Ann Davlin

Ann Davlin is an inspired blogger who works at MotoCMS - a company that brought you an advanced website builder. That's who she is by day. But as the night falls she turns into a superhero web surfer restlessly browsing through thousands of funny cat pics and videos. If you want to discuss either of that feel free to connect with her on Twitter and Google+. Cheers!

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