Web Design Tips for Creating a Mattress Firm Website
The time when mattresses were sold exclusively through showrooms is over as the reign of online shopping is taking over. Nowadays, if you want to attract more customers, you need to implement an eCommerce system that will take care of both orders and distribution.
But, like all companies on the market, you should start with creating a mattress firm website. This will be used as a presentation page for your products and will help you get in touch with customers everywhere. Now, when it comes to building a site, there are two ways to do it: you can choose to employ the services of a professional web designer or you can do it yourself using a site building tool (there are many available online).
Regardless of the choice you make, your site should be able to attract an audience that is interested in buying mattresses. For this, there are several tricks of the trade you should know and I listed the most important ones below.
Choose a Great Template
The template is a schematic of your website that gives you an idea of the final result. When you create the template, you get to decide the location for each piece of the content, the way the site will work, the menus, and the general aspect.
A template can be bought or designed from scratch, but if you are looking to save some money, a pre-designed template is great for the beginning.
Select Good Colors
The colors are extremely important because they create the general atmosphere for the visitors. If you don’t choose the correct combination, your visitors may not feel a connection with the site and some of them may leave. This means you will be losing potential customers and sales.
For a mattress site, I recommend using white in combination with luxurious colors. It creates an atmosphere of calm and coziness and invites users to stay and browse.
You Will Need Content
Content is king in today’s online world so you must make sure your visitors find more than just great prices on your site. For instance, you can include topics like most popular brands, best mattresses to buy, or best prices for memory foam beds. Each of these topics will attract different people, all looking for information on mattresses.
Keep in mind that content must be unique, well-written, and easy to read by the visitors.
Easy Navigation
Most search engines will test your site for fluidity or how easy it is to move from one page to another and find different sections, regardless of your position in site. This means that your visitors will be able to navigate through the site with ease and find the products they want without spending too much time figuring out the system.
Overall, the main idea behind a successful site is good content and good design. Still, you won’t have too many visitors if you don’t invest in marketing and social media, so building a mattress firm website is only step one on the path to success.