Startup Marketing Strategy: 10 Steps You Should Make
Well, what do you know about startup marketing? Oxford dictionary gives two main definitions to the word ‘startup’. Firstly, it says that startup means a newly established business. Secondly, according to the dictionary, startup is the action or process of setting something in motion. Why are we telling all of these? In a word, now startup is the best way to share your thoughts, creativity, ideas or products with the world. Would you like to talk to the huge web audience?
Are you ready to become your own boss right now? Without a doubt, your answer is positive. In this case, don’t stop reading this post! All in all, here we are going to give you a lot of cool and useful info. What is more, we will also show you several examples of the winning business WordPress themes that you can use for your startup. All of them are from TemplateMonster. In a word, below you can see the list of 10 easy steps you should make to get an effective promotion of your startup.
Are you ready to hear it? Let’s start!
Step 1 to get an effective promotion of your startup: choose the theme of your future project
As you can see from the name of this point, choosing the theme is the first thing you need to do. It means that you really have to focus on your content for winning startup marketing! There is a good rule saying ‘one page equals one message’. Seeing that, make sure that your page message is clear and concise right from the start. Needless to say, no one needs an online project that is about everything. All in all, think twice about the content of your project. Don’t forget about the search engines!
In the ends, make sure that your content is the thing that people have seen before they were redirected to your project.
Step 2: create a marvelous online project to develop your startup marketing
Needless to say, today internet plays a great role in our life. What is more, now people use it not only for entertainment purposes. To make a long story short, these days you can simply open your browser and find a lot of information about different products as well as about various services. Sounds pretty comfortable, doesn’t it? That is why now owning eCommerce website is a popular thing. What is more, it is a real must-have for any company that cares about startup marketing. Unquestionably, we live in the age of technologies. Seeing that, be sure that owning a gorgeous site is a nice way to introduce your own deal. Needless to say, it is not a secret that not everyone is a coding guru… On the other hand, we still would like our projects to be both attractive and powerful!
In the end, the choice of your potential customers/clients usually depends on the look and functionality of the site. Thus, you have to make sure that the online project that they are visiting is a superb one. By the way, don’t forget that today eCommerce is a popular thing. That is why people are always able to find better alternative, in case your site is too slow or uncomfortable. So what should you do when you know nothing about coding? Without a doubt, using the services of professional web designers or developers costs a mint of money. Hey, leave all the sad thoughts behind your back! Generally speaking, you can create a fantastic site, even if you have never built it before.
Finally, would you like know how to develop startup marketing and set up a great website with no effort? For these simple reasons, let’s go to the next point!
Step 3 to get an effective promotion of your startup: get a 100 % responsive website
Now, as it was promised, we will tell you the secret of a successful website creation. Actually, there is nothing complicated. Shortly, all you need to get an effective startup marketing plan is to manage a 100% responsive site. To make things easier, such design means an approach to launch a site with the help of Cascading Style Sheets media queries. The thing is that they have various pre-loaded and flexible layouts. To make a long story short, you can get your desired online project just out-of-the-box. Don’t you think that it is an awesome possibility to create your online project? What is more, responsive design usually works hand-in-hand with another point you will see a little bit letter. Yes, mobile-first design is what we are talking about! To sum everything up, a responsive design certainly makes the experience and the look of an online project.
What else should you know about responsive design? Well, firstly, it allows your site to look amazing on various devices that have all the possible and impossible sizes. Secondly, with its help a site will successfully transport any type of content on mobiles. Thirdly, it will also transport such content on the tablet, laptops and, unquestionably, the big-screened desktops. Still think that it is impossible? In this case, don’t forget to check the example of a winning site below. Here is a shining example of a professional responsive design for your online project. Just check its demo version!
Undoubtedly, a website like this would be a wise step for a marvelous and effective startup marketing.
Step 4 to get an effective promotion of your startup: mobiles
According to the statistics, now more than 70 % of all the views are made with mobiles. Undoubtedly, using such devices is quite comfortable for people. Thus, they can easily surf through the web space whenever they want. For these simple reasons, you need to think about mobile-first design, All in all, now you know that the visitors will mostly enter your startup via mobiles. So, what is mobile-first design? In a word, mobile-first design is the process of website creation for the small-screened devices. Then it works up to the bigger desktop version that is for larger gadgets. Still dreaming about fantastic startup marketing? Would you like to build a site that ideally runs in all the browsers and on all the devices? In this case, remember about mobile-first design. We already said that responsive design makes the experience and the appearance of a site. Well, in the same time mobile-first design just realizes it.
Step 5 to get an effective promotion of your startup: learn more about SEO
So, let’s imagine that you already have your desired online project. It is beautiful and powerful enough to attract people. What is more, you also have your unique content. Looks like everything is great, doesn’t it? In fact, there is another important aspect you should remember about to make your online project popular. What is SEO and why it is so important? First of all, SEO is for Search Engine Optimization. Secondly, it helps search engine robots and real visitors to easily find and understand the content of your website. Shortly, SEO just helps engines figure out what every page of your website is about and to whom it will be interesting. As you can see, SEO is the thing that is responsible for the success of your startup. All in all, as it literally lets people find your online project! Moreover, SEO guides to your site the users that are really interested in its content. Seeing that, don’t forget about SEO.
Step 6 to get an effective promotion of your startup: learn your potential auditor
Well, your website is ready and there are no problems with SEO… What else do you need for good startup marketing? It is a great time to find your own auditory! For these simple reasons, just think about the services / content you provide. Without a doubt, it will help you to find your potential customers. Who are these people? How old are they? Where are they from? How often do they enter your site? Which posts do they prefer? What are their interests? When you did it, learn people’s needs. Needless to say, it is important to learn your own audience. With it, you will be flexible enough to match the needs of your guests. As a result, you will have happy and regular visitors of your online project.
Step 7 to get an effective promotion of your startup: talk to your audience
When you found your own audience, here is a tip for you: show people that you are interested in them. Just make short descriptions for some pictures to ask the opinion of your visitors. In addition, let them share various images and ideas below your posts. In a word, help your guests to demonstrate their own skills. Needless to say, your visitors will be pleased with such startup marketing. As a result, they will enjoy sharing different thoughts and ideas on your site and their personal pages. All in all, it can also be a nice promotion of your startup.
Step 8 to get an effective promotion of your startup: social networks
Moreover, remember about social networks for the effective promotion of your startup. Actually, over 44 % of online shoppers said that they prefer to contact the companies that have published some qualitative images. So, according to the statistics, web audience like the brands, companies or services that have rich photography content. Furthermore, people usually share such content with their friends and followers from various social networks. Thus, you need to have various cool high-quality pictures for your site. In a word, here is a simple and wise way to enlarge your audience. Needless to say, such step will definitely further the prosperity of your startup.
For these simple reasons, today a lot of popular people and companies take the services of the professional photographers. They dream about getting the eye-catching and unique shots. Don’t forget that all of these make a part of your inimitable content. So, now your main goal is to interest and impress people with the content you post. As a result, the users will share your posts with other people using different social networks. That is why you also need to add ‘social sharing’ option to your online project.
Step 9 to get an effective promotion of your startup: create a professional video
All right, we all know that media is quite popular today. Basically, these days, the huge part of all mobile traffic relates to media. Why? Well, firstly, it is quite comfortable to watch videos. Thus, people prefer spending several minutes of their lives on watching some entertaining videos to reading huge advertising articles. Secondly, a successful video can be pretty entertaining. What is more media is always quickly taken all over the web space. Seeing that, we suggest you to create your own introducing video for an effective startup marketing.
Step 10 to get an effective promotion of your startup: eye-caching banners
Finally, it is time to introduce your products or services in the most eye-catching way! All in all, the attention of your visitors is the most important thing for the perspective startup marketing. Seeing that, you can use a lot of bright, unique and informative banners on your website. Moreover, make them eye-friendly, as these banners are the first thing that the guests see when they enter your site. In the end, your audience will be entertained by some cool images of your products / services. In this case, people will also know some information about the discounts, special proposals, new items, etc.
So, for today these were all the tips for an effective promotion of your startup. As you can see, there is nothing complicated. Given these points, tell us your opinion. Have you ever created a site before? Was it popular? How do you think what is the best way to attract people to your online project? All in all, don’t hesitate to leave all your thoughts and questions in the comments below this post!
Finally, it is time to introduce your products or services in the most eye-catching way! All in all, the attention of your visitors is the most important thing for the effective promotion of your startup. Seeing that, you can use a lot of bright, unique and informative banners on your website. Moreover, make them eye-friendly, as these banners are the first thing that the guests see when they enter your site. In the end, your audience will be entertained by some cool images of your products / services.
In this case, people will also know some information about the discounts, special proposals, new items, etc. So, for today these were all the tips for an effective promotion of your startup. As you can see, there is nothing complicated. Given these points, tell us your opinion. Have you ever created a site before? Was it popular? How do you think what is the best way to attract people to your online project? All in all, don’t hesitate to leave all your thoughts and questions in the comments below this post!