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How a New Website Design for Your eStore Can Boost Revenue

New website design - main image

As an eCommerce businessman, nobody has to tell you what does it mean to adapt to market trends. You know it already since to beat the fierce competition and to continue to ride the growth in your eCommerce business you have to adapt to market trends. While all your competitors are offering similar products and services, to cut the competition through something unique always seems a tough proposition. Fortunately, emerging web design and development trends are offering us new ways to create a rewarding user experience for online shoppers. To stand apart from the competition and to raise your identity from the businesses of your e-commerce niche, offering a great user experience with your site can really prove effective and that is why you may need to create a new website design.

So, if you think your e-commerce site lacks the luster and standout qualities and if you consider it has chances to make the overall user experience better, you should undertake a website redesign initiative. Many e-commerce sites after redesigning their websites have experienced a steady rise in visitors and business conversion. Do you want to know the most time-tested principles of a website redesign? Just have a look at the following.

Clean, Straightforward and Eye-catchy UI

New website design - catchy UI

Let’s make the basics perfect before anything else. A clean design that helps users to attend to the listed products without any visual distraction is the first thing that your product page should ensure. It should be straightforward about showcasing products that visitors came for. Most important of all, the listing should look eye catchy with quality visuals. Follow the below-mentioned tips.

  • Ensure a lot of negative or white space around every product to reduce distraction.
  • Ensure quick loading of the product images by using the right image formats.
  • Offer a crisp, short and pointed description of each listed products with bullet points and highlight only the main USPs.
  • Provide several product images covering all angles for better viewing. To ensure more detailed viewing provide zooming effects.

Responsive and Mobile Experience

New website design - mobile experience

If you have not been a caveman in all these years, you must have been familiar with the role of mobile in everything, most importantly in online shopping. Yes, so-called online shopping has now become mobile shopping just because most buyers prefer to buy from their mobile device. Does your eCommerce site is well suited Design-wise and in functions to allow a smooth mobile shopping experience? If not, this is time to address this in your redesign initiative. Here are the key things to keep in mind when redesigning your eCommerce website for mobile buyers.

  • Ensure a responsive width layout that fits across multiple device screen sizes.
  • When using slider images or any visual effects, make them fit the mobile viewports for better viewing.
  • Design a mobile-friendly product listing that fit multiple screen sizes without making the users compromise on filtered searches and quick navigation.
  • Ensure easy-to-tap button sizes and visually optimized color scheme for buttons.
  • Provide all the clickable links and important contact details above the fold to boost more traction for on-the-go users.

Offer Best Sellers and Favorites on Homepage

Every eCommerce sites experience repeated visits, marked interest, and higher sales volume in some products. These products that can easily be dubbed as best sellers and customer favorites should get a priority in the product listing. If you feature them on the homepage, for many customers it would be incredibly easy to find and buy them. It boosts sales and shopping experience as most customers will enjoy it as effortless buying.

Building Credibility with Customer Reviews, Ratings, and Trust Marks

New website design - customer credibility

Do you know most online buyers these days read user reviews before actually buying a product? But remember, while you consider it beneficial to manipulate reviews, customers are clever enough to judge the credibility of your reviews. Offer reviews with a trust mark from a verified third party to add to the credibility of your site. Showcase reviews in the same clean, uncluttered, and readability optimized way as the products. Showcase the reviews, ratings and third-party trust marks most prominently under every product description.

Bonus – Engaging Design of Roxxe WooCommerce Theme

Sure, web design makes a big difference in increasing profits. For this reason, we offer you a Roxxe WooCommerce theme with an elegant and catchy visual appeal, where all the elements are correctly organized in a common style and logical interaction. Each page includes a clear structure and relevant content. You can also use ready-made sections.

Moreover, Roxxe boasts of a mobile-first design, that is oriented on a seamless experience of the website on any possible device. Allow your customers to use any device they want and shop online barrier-free. Also, Roxxe will display testimonials on the web pages and raises the trust of the customers. With the Elementor builder add ratings and reviews in the most simple way and build product pages with powerful filters.

Building a website based on the clean and stylish Roxxe WooCommerce theme for beauty centers is a reliable way to effective business promoting. All the redesigning principles we mentioned above relate to the core principles of customer engagement and we really did not say anything new. Actually, when you make these basics right, traffic and conversion will automatically follow. Good luck with your new website design!

Scale Your Profit with the Vendy Multipurpose Shopify Theme

The swank minimalistic design and cross-functionality of Vendy are what you need to grow your eCommerce business effectively. Plus, this Shopify theme allows you to build an SEO-friendly responsive online store in a couple of clicks. You even won’t need to code while customizing it, as Vendy is absolutely adaptive for drag-n-drop editing. Saying more about its design Vendy is best-suited for clothes and accessories shops. There are even 10 homepages styled for the fashion industry. However, the Vendy Multipurpose Shopify Theme can also come in handy for any other kind of online commerce.

In addition, by using Vendy, you will be surprised with other ready-made layouts, like:

  • Listing and product pages;
  • About Us pages;
  • Collections pages;
  • newsletter pop-ups;
  • social icons and buttons;
  • varied working web forms.

There are even mockups for lookbook pages. Just imagine how they will show your products from the best side. And, if you like blogging, feel free to start a dedicated blog with easily customizable templates. Hurry up to start a cool online store with the Vendy Multipurpose Shopify Theme for Fashion!

Sanket Doshi
Sanket Doshi is a Co-founder of Elitech Systems, a Magento eCommerce Development company. Company also works for tailor made web & mobile application development solutions. Where Mr. Doshi works to bring client ideas to reality. He enjoys pushing the limits of user interaction and finding ways to create awesome reusable components within a Web environment.
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