White Label SEO Benefits – Why Your Agency Should Consider Outsourcing
As a business owner, you’re probably accustomed to wearing many hats. It’s not uncommon for entrepreneurs and agency owners to jump in as needed — whether it’s to talk to a customer or to empty the office trash bins. In fact, you might pride yourself on your ability to do it all. But that doesn’t always mean you should do it all. If you’re already struggling to handle your existing clients or you feel like your knowledge in a certain area is lacking, your operations will undoubtedly suffer. And while you might consider hiring more in-house help, the reality is that bringing on new employees may not be financially feasible for you right now. In other cases, hiring additional staff may not align with your vision for your business.
White Label SEO Benefits – What’s the Alternative?
To keep costs low and customer satisfaction high, it’s often a good idea to consider outsourcing certain services. For digital marketing companies, in particular, working with an outside SEO provider can be an excellent way to fulfil important deliverables without taking on an undue monetary burden or extra responsibilities. Of course, it’s even better if you can package these products as your own and ensure your business can actually grow in the process. Wondering exactly how you’ll benefit from working with a white label SEO agency? Let’s take a closer look at the key advantages.
You’ll Save Time and Money
As hinted above, one of the biggest benefits of white label SEO is that you’ll be able to reduce costs while freeing up your internal resources. When you hire employees to handle your SEO in-house, you’ll end up paying anywhere from $30,000 to $50,000 a year — and that doesn’t even include benefits like health insurance coverage and paid vacation days. If you don’t currently have an office setup that can accommodate additional staff, you’ll also spend more on commercial rent, office furniture and supplies, and necessary technology.
All told, hiring even one extra employee can represent an enormous cost. If you’re in the process of trying to grow your business but haven’t cracked the code quite yet, it may not be realistic to bring on staff members. And if you’re used to riding solo, you might not even like the idea of having to manage a team.
But if you outsource your SEO, you won’t have to worry about any of that. The costs associated with outsourcing are far lower, particularly if you work with a white label agency that offers you a wholesale price and the freedom to designate your client markup. You won’t have to think about payroll taxes or having to train someone to get up-to-speed. Instead, you can hit the ground running and keep costs low. You’ll also free up time that you can devote to other important areas of your business. With one less important task on your plate, you’ll be able to focus on selling, customer service, and whatever else you fulfil yourself in-house. That means you’ll be able to rest easy that the work is being done but you’ll have more hours in the day to ensure campaign success on your end.
You’ll Have Experts On Your Side
Although you might have years of experience in other areas of your business, the truth is that search engine optimization isn’t something you can learn in a matter of days or weeks. It takes months and even years of training to be able to advise clients on the best SEO practices. And because Google is always changing, it’s not something you can learn once and move on from.
Really, optimizing your clients’ websites and executing an efficient SEO strategy is a full-time job. Trying to get the same results by putting only a couple of hours in a day isn’t going to cut it. And since you may not have the tools or resources you need, you might end up hurting your clients’ rankings in the process. If you take shortcuts or you make a simple mistake, Google might punish their site (and your business, in the process).
Rather than take unnecessary risk or give bad advice to your clients, it’s far better to work with experts in the field with a proven track record. Contrary to what you might think, this expertise doesn’t always cost a fortune. By outsourcing, you’ll gain access to a devoted team — as well as cutting-edge technology and other tools — to bolster your campaigns. That’s simply not something you can get when you try to handle these tasks in-house.
Your Clients Expect Optimization
In the digital age, your marketing agency needs to be able to offer this in-demand service. Even if a client isn’t overly familiar with the ins and outs of SEO, they do understand that their business needs to be found online. You can’t afford to say that you simply don’t offer this service; prospective clients will hear this response and will look elsewhere for services. In order to grow your business long-term, you’ll need to be able to deliver what clients expect. Whether you don’t possess the knowledge or SEO isn’t a subject that interests you, this won’t satisfy most clients. If you can’t offer optimization, you’re going to miss out on business and will find it difficult to thrive.
But that doesn’t mean you have to handle SEO fulfilment yourself. By working with a white label agency, you can package these services as your own and retain your clients. You’ll be a one-stop-shop for digital marketing without having to create content, optimize a site, or develop an SEO strategy yourself. If you want to appeal to clients, you’ll want to cover every aspect of digital marketing in some way.
White Label SEO Benefits – Final Points
With these benefits in mind, it’s clear that white label SEO is the best solution for many agencies. If you’re struggling to keep up with customer demand or you just don’t feel confident in your own SEO skills, it’s time to consider how white-labelled SEO can help both your business and your clients succeed.