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8 Amazing Tips That Will Make Your Logo Designs More Creative + Free Infographic

Whether they mean to or not, most designers will create a logo at some point. It could be that you work on a logo design as part of a larger branding package for a client, or that you’re interested in learning a new trade. Or maybe you’ve chosen to create a logo for your own company.

Whatever the case may be, there’s a lot you’ll need to learn, like these helpful logo design tips:

  • Define the audience: A 15-year-old boy won’t like the same logo as a 35-year-old woman, so you’ve got to know who your logo is for.
  • Keep it classic: In today’s throwaway culture, companies change their logos every couple of years. Your job is to make a logo that’s so good, your client can use it for decades.
  • Stay simple: The more you add to your logo, the more messages it sends to clients—which is really confusing. Stick to a simple design with one core message.
  • Go with a unique look: Remember your mom asking, “If your friends jumped off a bridge, would you do it too?” Just like you shouldn’t give in to peer pressure, you shouldn’t create the same logo as everyone else.
  • Innovate like the greats: All the best logos are bold, innovative, and ahead of their time. Know how you’ll give your logo the “wow factor.”
  • Make consistent choices: Design choices have the power to clarify or confuse. Look for fonts, colors, shapes, and spacing that clarify your brand message.
  • Take it anywhere: Good logos need to be scalable and monochrome-friendly to succeed on any marketing platform.
  • Ask for help: Creating logos can be a struggle, so never be afraid to ask for help from a more experienced logo designer like Company Folders, the makers of the graphic below. They’ll help you create a logo that matches your brand identity.

Now that you know what a good logo needs, you’re ready to see what these design do’s and don’ts look like in practice.


Ian Byrd
Ian Byrd is a freelance writer, inspired by photography, web design and new technologies. Being passionate about art, reading, music, he likes meeting new people and discovering new things every day. Ian lives the present day, keeping an eye on future prospects. Please, follow him on Twitter.
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