The internet has provided an invaluable tool that allows raising funds online on a huge scale. Whether this is for charity, a startup, or a political campaign. However, you still need to be able to use the web to its fullest fundraising potential. There are several methods you can implement to raise funds online effectively. Some of these methods include creating fundraiser websites, using mass SMS texting, incorporating email, video and social media campaigns, etc. We are going to focus on the proven ways to raise funds online in this blog post. Ultimately, it tends to be a combination of different techniques that is the most effective rather than just relying on one or two on their own.
Raise Funds Online – Fundraising Websites
The hub of all of your fundraising activity is likely to take place on your website, so you need to ensure that it is optimized to raise as much money as possible. Of course, there are plenty of platforms out there that are already built. They just need you to make a page on them, such as Go Fund Me. Ultimately, they have the advantage of not requiring you to do any of the heavy lifting with regard to web development. On the other hand, you may already have a site of your own that you want to direct people towards. You are likely going to integrate your other fundraising activities back to your main webpage.
One of the most important pieces of advice that you can follow is to ensure that it is optimized for mobile phones. With such a big percentage of people now accessing the internet via their phones, you do not want to make their lives any harder with a website that is highly difficult to use. Ultimately, you want to do everything that you can to streamline their experience rather than putting any unnecessary obstacles in their way.
SMS and Email Campaigns
While these two may be considered a little bit ‘old-fashioned’ in internet terms, they are both highly effective ways of getting your message across. Let’s start with SMS campaigns. Essentially, these are effective as such a significant percentage of people access their text messages. There are SMS agencies such as Tatango that are geared towards helping you raise funds online in this particular area. When you are writing these messages, you need to ensure that this message is clear and to the point. Get your point across in as few words as possible, ensuring that you have that all-important call to action in there.
As for email campaigns, these can be a little longer in the actual content on the page, but you still need to ensure that you write a short and snappy subject line that gets people to click to open the email in the first place. In both of these campaign types, it is more than likely that you are going to want to send people directly onto your website, so you should be especially careful in ensuring that the link actually works. Otherwise, this could be potentially devastating to your campaign.
Raise Funds Online – Video Fundraising
One of the best ways that you can convey information about your fundraising is through a video campaign. This can be shared far and wide on your social media and web channels to ensure that you attract as many viewers as you can possibly get. At the same time, you do not want to create anything that is overly long-winded. Essentially, it should all convey the key information about your campaign and why you are in need of funds. Of course, the video is going to be different in tone depending on whether you are fundraising for a business, charity, or a political campaign of some description. Ideally, you should shoot the video using a high standard of technical equipment and hire somebody who knows what they are doing when it comes to taking a great video.
Social Media Campaigns
If you use social media well, this can prove to be an excellent way of attracting even more people to give money to your campaigns. Of course, each social media platform has its own individual set of rules and regulations that you need to follow as closely as possible. You do not want to find yourself in contravention of them for any reason and get kicked out. When you are using a highly visual platform like TikTok or Instagram, this is obviously going to be entirely different in comparison to using one that is more based on the words on the page, such as Twitter. Either way, it is better that you have an expert in the area. They should know what they are doing and is able to wield the power of the platform to its fullest degree.
Use Persuasive Copywriting and Imagery
All of the ideas that we have discussed in the section above are going to require some excellent copywriting and imagery that will encourage people to take action. These two elements need to be working hand-in-hand as much as possible. There is an artform to both of them, and they both need to be done in a professional manner. Do not assume that just anybody is able to take a great picture or write an excellent headline.
Top Ways to Raise Funds Online – Conclusion
There we have just a few ideas about how you can raise money online using a number of different tools at your disposal. In all likelihood, the best approach to take is one that combines a number of different factors and leaves you getting the best of all worlds. You will probably want to channel a big percentage of the fundraising activities through your website, no matter what. When you are directing people to your site, you need to do so in a way that is as efficient as possible. And you certainly want to avoid any mistakes in links. Running throughout all of these strategies is great copywriting and image-taking. It really makes people want to take action in one way or another. Whether this is by supporting your charitable cause, raising funds online for your business idea, or getting behind you politically.