Remember that diet coke and mentos video that had more than 11 million views! Well, some of the most unlikely videos go viral with zillion views because they’re just great videos. Thanks to Neuromarketing! It is the field of marketing that uses medical technologies such as functional Magnetic Resonance Imaging (fMRI) to study the brain’s responses to marketing stimuli through facial recognition and eye trackers. What is a viral video and how to make a viral video? A viral video essentially is the one that is easily shared, very simple to understand, and has an emotional aspect to it.
It makes use of neuromarketing techniques and creates a sudden lift that leads to increased traffic, perception, and increased conversion. Neuromarketing transforms the way videos appear on the internet. These techniques incite user behavior and emotion in a guided path. So what are the hacks that you should know to make that video viral? Let’s have a look.
Know The Target Audience
Neuro-imagery scans indicate that when consumers assess a video, they make use of emotions based on experience and their personal feelings, instead of the information about the video like features and facts. Consumers tend to decide on a video based on emotions rather than logic; the more emotionally intelligent your video is, the more likely it is to be shared and go viral.
You must identify your prospects and use that information to fine-tune your video before you provide them with any sort of content. Age group, demographics, behavior patterns, motivations, and goals are factors that should be kept in mind.
How To Make a Viral Video – Keep It Short And Sweet
Usually, people look at the length of a video before watching it. This is because we have shorter attention spans, even shorter than that of a goldfish. Reports suggest that the average attention span has plummeted over the last few years from nearly 10 seconds to just over 8 seconds.
Most viewers prefer watching videos that are short and engaging. That means if you shave off a little time in long videos, you will get more views, likes, and subscribers. The most effective viral videos are 20 seconds to one minute in length (some marketing experts recommend 15-second videos, and breaking longer videos into a series of shorts.) If your message is truly compelling and expressed well, some people might watch it longer.
How To Make A Viral Video – Quality
Video resolution and video format significantly affect your viral ability. Videos shot in high definition are more likely to be viewed by people in comparison to low-resolution videos. That said, you should create videos that are above or at least 1080p.
Create Videos That Are Smartphone Compatible
More than 500 million hours of videos are watched on YouTube each day. Over half of the video content is viewed on mobile. And, 92 percent of mobile video viewers share videos with others. This means your video must look good on mobile devices if you want to increase its viral ability.
Also, videos should have a horizontal orientation compared to vertical orientation. It gives the viewers an immersive experience. Adding subtitles to the video makes it easy for the viewers to connect. It makes the video more user friendly and helps attract more shares and likes.
How To Make A Viral Video – Emotional Connection
When looking for the ways on how to make a viral video, remember to strike an emotional chord with your viewers. Creating an emotional reaction is a key element. Avoid depressing or sad content as it is much less likely to be viral than something that makes someone laugh or even makes them angry.
Psychologists believe that high-arousal emotions, like joy or fear, would be key to making content viral, as most people share anything that they think others must know about, either the things that are highly positive or highly negative.
Sound Inspiring And Positive
Try making videos that inspire your viewers, whether it’s a story of standing up in the face of adversity, overcoming struggle, or simply attaining success. People love inspiring videos that make them feel positive and want to share them with others. This makes it more likely to go viral.
How To Make A Viral Video – Use Metaphors
Use metaphors in your videos. Metaphors help viewers better visualize challenging concepts and create a more meaningful experience. However, when using metaphors in the videos, make sure they are easy to understand – ones that simplify concepts rather than complicating the explanation.
Omnichannel Marketing
This is one of the essential tactics that you should use to make your video viral. It helps in perception building and creates a fan following. Omni-channel marketing is one of the best ways to boost engagement and conversions. By posting your videos on social media sites like Facebook, Twitter, or Instagram, you will be able to spread the word about them quickly.
SEO backlinking heavily influences the number of links directed towards a video. This would establish credibility in the audience.
How To Make A Viral Video – Call To Action
Users keep looking for information on how to make tasks simpler – be it household chores or other everyday tasks. Also, they want to learn something new – something that adds value to their life. That said, if you are able to create an informative and innovative video, you don’t have to worry about how it will perform. It will definitely be highly shareable.
At the end of your video, never fail to encourage your viewers to share, subscribe, visit your website, or whatever you want to achieve with the video. If your aim is to direct more people to the site, make sure you have a responsive and optimized website. Also, hire the services of a website designer in Greenville, SC, to ensure a user-friendly site.
How To Make A Viral Video – Conclusion
By applying neuromarketing techniques, you can map out a marketing strategy for preparing video content. Furthermore, you can hire agencies for social media marketing in Greenville, SC. Here it is. 9 Neuromarketing Hacks For A Viral Video. Hopefully, this was helpful!