How to Set Up a Shopify Store and Drive Sales

By Zoey Peregrine 3 years ago in Tutorials 0

The potential to earn money in eCommerce is virtually endless. But the first step is always the hardest. Where do you start? How to set up a Shopify store that drives sales? The good news is that building an online store that actually makes sales is not so difficult. If you’ve already decided on using Shopify, you don’t need any coding experience. All you need is to choose the right products and have a plan. And that is exactly what this guide offers you – a plan to build an eCommerce site that drives sales in 6 easy steps.

How to Set Up a Shopify Store – Register Your Online Store

The first thing you need to do when thinking of setting up a Shopify store is to go to the Shopify site and register. You’ll need your email address and the online store name to start. Your store name can be anything you want as long as it’s unique. The following steps include some pretty dull stuff, such as filling in your business information and selecting payment providers, but once you get it out of your way, you’ll be able to focus on designing your store.

When it comes to payment providers, you’ll find that PayPal is a default option, but make sure to select a few more. Credit and debit cards are a must, but it would also be nice to provide options like Apple Pay or Amazon Pay. Next, you’ll need to update your shipping info. If possible, make standard shipping free. Customers love free shipping, so it’s an excellent way to rise above the competition.

Get a Domain Name

Of course, you can leave the default domain, which includes “.myshopify,” but if you want your site to look more professional, it’s best to get a unique domain name. When it comes to choosing a domain name for your online store, you have two options.

• You can buy a new domain from Shopify (which usually costs about $9 to $14 a year), which will automatically be added to your e-store.
• Buy a domain from a specialized domain name provider starting from $1.99 per year.

Many business owners tend to disregard the importance of domain names, but choosing the right domain name can make a big difference in your store’s success. Your domain will be your digital ID that shows who you are and what you do, so make sure to choose one that’s original, easy to remember, and matches your brand.

How to Set Up a Shopify Store – Design Your Store

One of the most fun parts of setting up an eCommerce store is customization. Shopify’s great thing is that it takes care of hosting, back-end, and part of front-end functionalities so that you can invest more resources in your store’s design. Shopify offers many themes, most of which can be customized for additional personalization. You can use the customization settings to create your own logo, custom color scheme, typography, etc.

However, if you feel like web design isn’t exactly your area of expertise, consider hiring a professional Shopify development company. Hiring a company specializing in Shopify means collaborating with experts who are already familiar with the different Shopify features, plugins, and themes and will create a customized online store using the best apps and graphics.

How To Set Up a Shopify Store? Create Your Product Pages

Product pages are the heart of every online store, so getting them right is essential. Here are a few tips that will help you create great product pages that get easily found online and encourage customers to make purchases:

• Use large, high-quality product images. Bear in mind that online shoppers don’t have an opportunity to touch the products or try them on, so once they land on your page, clear images will help them visualize what your products look like in real life. If possible, add a 360-degree view or explainer videos to help improve the UX and boost conversions.
• Write concise and informative product descriptions. Since more than 75% of customers want to see specific product information, you should include detailed descriptions and specification sheets to answer questions, help shoppers compare products, and motivate them to make a buying decision.
• Display customer reviews and ratings. The average customer reads about ten reviews before making a purchase decision, so if they don’t find them on your product pages, they might go elsewhere to look for social proof. The problem is that once they leave your site, they may never come back. That’s why you need to include reviews and ratings on your product pages.

Other Must-Have Content

Product pages are critical, but there are several more things you need to add to your online store, including:

• About Us page. Potential shoppers will probably want to learn more about your products or brand, so make sure your About page describes how your company came to life, your mission and vision, etc. Don’t forget to emphasize how your brand or your products can help customers or how they can benefit from your e-store.
• Contact page. Shoppers will always have questions about your products, so make sure they can quickly and easily get in touch with you. Provide multiple contact channels such as email, phone number, and, if possible, 27/7 live chat.
• Privacy policy, Terms of service, and Refunds. These are very important. Yes, they sound dull and daunting to create, but fortunately, Shopify offers a handy tool to create templates for them.

Promote Your Online Store

No matter how awesome your eCommerce website is, you won’t make any sales if people don’t know it exists. That’s why you need to make sure people can find it online. Here are a few tips that will help you market your Shopify store:

• Optimize your product descriptions for SEO to increase your online visibility and drive more organic traffic.
• Promote your eCommerce site on social media to expand your reach and customer base.
• Consider adding a blog to your website to establish yourself as an industry expert.
• Build an email list and inform your subscribers about products and promotions.

Drive Sales with KarDone Multipurpose Shopify Theme

As you’re looking for an all-in-one solution for your online store, then the KarDone multipurpose Shopify theme is exactly what you need. Firstly, by purchasing this theme you will obtain a collection of 16 skins to any taste and topic, so if you decide to run one more business, the way out is over here. For example, templates for flowers, winter fashion, pets, drones, travel, medicine, etc. Also, KarDone guarantees you a comfy page building via the Shopify visual builder. Create layouts in the way you want and experiment with the section’s order and filling.

Undoubtedly, any website should come with a responsive design, and the KarDone isn’t the exception. Users are able to choose the device they prefer and easily explore your online shop without any bugs. By the way, the Growave marketing platform is on board now and ready to boost your shop with the wishlist, referrals, product reviews, and UGC.

Sirius – Handmade Minimal Shopify Theme Store for Dropshipping

Easy to use, convenient, fast online store. This is not fantastic but a reality with Shopify. For those who do not want to lose time, we offer the best theme, Sirius. Use it quickly to launch your online store, fill it with merchandise, and start selling.

The theme guarantees the best experience for you and your customers. You can not only manage it from anywhere in the world but also sell it without restrictions. Here is excellent functionality for convenient online sales. You also get access to the modern administration panel to see the products you have for sale, write descriptions, process orders, and more. The minimal Shopify theme store is a great start to your online business. Use it to work with the site yourself.

Mysterio eCommerce Theme

Do you want to sell online, improve your store, or move from other platforms to Shopify? No problems. Mysterio is the best solution for eCommerce. Everything you need to know about the store for beginners and experienced users can be found right here. You can register and configure the site so that it starts working quickly and with minimal investment. Do you still doubt that you can quickly create a website yourself? Read on to get started today.

For many entrepreneurs, Mysterio will indeed be the ideal solution because, unlike other developers, it requires minimal effort and almost zero skills to create websites. You don’t have to worry about programming, hosting, or buying a domain through a reseller. Working with the Mysterio theme will allow you to create a fast and secure content management system, and it will be easy to adapt to any fluctuations in traffic. Shopify will also take care of all software updates. Thus, you can focus all your efforts on selling products and not worry about technical problems. Plus, you get everything you need to manage your site. Without a doubt, this is a simple and functional solution that is definitely worth a try.

Delory – High Fashion Instagram Store Theme

Need to get an online store that will give you a lot of benefits? We highly recommend taking a look at Delori Shopify high fashion theme for Instagram store as a basis. Work a little on its design (if necessary), customize it for your product category, and you can start making money that the owner of a stationery outlet never dreamed of.

This ready-made solution can be used for a variety of purposes. With their help, you can create an online store that will be available to users twenty-four hours a day. You can present here the largest range of products without any restrictions. At the same time, your store will allow you to provide complete information about a particular company, share news, contact customers, and much more.

How to Set Up a Shopify Store – Final Thoughts

As you can see, setting up a Shopify store that drives sales is not hard. As long as you have the right products and a solid strategy to promote your store, you have a pretty good chance to turn this into a successful online business.