The Role of the Tracker for Driving on Nutra

Today, we will discuss traffic arbitrage and the nutra vertical, a complex and dynamic process of optimising marketing strategies. To achieve maximum conversion in this area, expertise and competent use of analytical tools are necessary.

Every arbitrageur aims to make a good profit. At some point, they may need to reduce the cost of advertising campaigns without compromising quality. Affiliates search for effective tools to work with in order to continue competing in the field of traffic arbitrage. Therefore, they often choose a tracker.

In this article, TerraLeads explains why a modern arbitrageur cannot do without this tool when driving on nutra. The article also covers the main functions and additional features of the tracker.

Why Arbitrageurs Cannot Do Without a Tracker

A tracker is a software tool used to set up, track, and protect advertising campaigns. It provides convenience and helps to achieve maximum ROI. Every arbitrageur should use a tracker to effectively monitor the results of advertising campaigns.

When working in the nutra vertical, it is important to constantly search for profitable links, landing pages, pre-lands, application forms, creatives, traffic sources, and advertising platforms. It is essential to monitor their effectiveness. By using a tracker, you can determine the profitability and conversion rates of each feature.

There are two types of trackers: server-based and cloud-based. Server-based trackers require a regular installer to be downloaded and activated on the server. Server-based trackers offer quick response, unlimited data tracking and automatic data storage. However, they come with the disadvantage of server maintenance costs, the need for experience and knowledge in setting up the server, and slower speed due to greater server remoteness.

On the other hand, cloud-based trackers eliminate the need for software installation as all actions take place online. Cloud-based trackers have a high data transfer rate because they automatically select geo and advertising campaigns and can be set up without extensive knowledge and experience.

They are a valuable tool for arbitrageurs to make informed decisions on how to optimise their campaigns and maximise profits. Additionally, the tracker will be a crucial tool for identifying and resolving issues when launching advertising campaigns, as well as for compiling analytics when developing further strategy.

Key Functions of the Tracker

Let us examine the main functions of the tracker:

• Traffic monitoring. To drive traffic and launch advertising campaigns effectively, it is necessary to track various traffic sources and characteristics such as advertising platforms, keywords, and geographic location of visitors. A tracker provides an opportunity to analyse these indicators to achieve desired results and anticipate future strategy.

• Conversion analysis, which is used to understand the effectiveness of the website over a certain period of time. By using a tracker, an affiliate tracks purchases, registrations, additions to the cart, and other user actions on the website. This gives them the opportunity to analyse the effectiveness of advertising campaigns, identify the most profitable ones, and continue to use only the most effective creatives and links.

• An affiliate link is a unique link that allows the arbitrageur to track user behaviour. It is provided by nutra advertisers. An affiliate creates and manages affiliate links with the help of a tracker. They can also add UTM tags or macros of the advertising network to get more precise information, for example regarding the creative, the cost per click and the resource where the click was made. The tracker offers insight into the effectiveness of each advertising campaign it launches.

• Testing and optimisation. To comprehend the effectiveness of advertising campaigns in the industry, an arbitrageur must conduct A/B testing of various options and combine them to achieve the desired outcome. A tracker can also aid in this process by enabling arbitrageurs to determine which advertising materials or landing pages to select for combination and increase conversion.

• Localised landing pages are essential for personalising content to specific audience segments. Some trackers offer functions that allow arbitrageurs to create local landing pages and increase conversions. This is often achieved through API request transfers. If an affiliate is unfamiliar with this setup, they can always seek assistance from the tracker developer’s managers.

All in all, a tracker is generally used to analyse links, distribute and redirect traffic based on various parameters, conduct split testing, and create detailed reports on an advertising campaign. It has become an integral part of the arbitration process to maximise profits.

Additional Features of the Tracker for Boosting Advertising Campaigns

A tracker is a tool that receives all data from advertising and affiliate networks. It allows affiliates to analyse their advertising campaigns, test their offers and landing pages, and provides additional features for arbitrageurs to improve their advertising campaigns and achieve growth in the industry. The following are but some of these features.

IPV6 Support

IPV6 is a newer version of the Internet Protocol used to uniquely identify a single network interface of a host in an IT network. The tracker’s compatibility with IPV6 will enable affiliates to minimise losses when receiving clicks from any device and location. IPV6 is recognised as a solution to the problems encountered in previous versions. Therefore, the more IPV6 is used globally, the more support this protocol will receive to effectively track online advertising traffic that traverses the IPV6 network.

Integration with External Services

Trackers can be integrated with various services, such as Shopify or Namecheap, to expand the possibilities of creating and launching advertising campaigns and providing comfortable conditions for fruitful work. The tracker can also integrate with analytics services, CRM systems, payment gateways, and other external services to help collect, analyse, and optimise data on advertising campaigns of the nutra vertical.

Possibility to Assign a Team

Occasionally, a tracker is needed for an entire team working towards a common goal and common KPIs. The most effective way to unite several people is to add each participant to the tracker and grant them access rights. This greatly simplifies teamwork, as all participants will be responsible for their work within the scope of their granted rights. For instance, the administrator can grant some participants the right to view or edit specific information. Uniting a team in a tracker enables collaborative discussion of future strategies and resolution of issues affecting everyone.

Performance Monitoring

The tracker notifies the affiliate when a landing page, domain, or other elements of an advertising campaign cease to function. This allows for timely response and error resolutions, such as server downtime, low performance or violation of additional terms and conditions. Additionally, the tracker can generate scripts for automatic replacement to avoid downtime and traffic loss. This is particularly useful for arbitrageurs, especially when driving on nutra.

In the highly competitive environment of traffic arbitrage, it is crucial to avoid acting chaotically and at whim. Every step, campaign, and strategy must be well thought out. That is why most affiliates choose to use a tracker as a powerful tool for analysing each phase of the traffic flow. A wide range of functions makes a tracker a precise tool, similar to a surgical instrument, without which achieving accuracy and precision of each step is impossible.

Certain nutra advertisers provide their partners with trackers that meet the specific requirements of this vertical. When choosing an advertiser, TerraLeads advises you to also consider the availability and functionality of the tracker, as this will impact the outcome of your work. Making the wrong choice can make it difficult to switch to another tracker later, especially if you already have several dozen advertising campaigns in operation. When reviewing information about a tracker, pay attention to parameters such as usability, integrations, functionality, support, reviews, and cost.

Conclusion

In traffic arbitrage, a tracker is a tool that enables affiliates to monitor traffic and collect their own statistics independently of the CPA network. By using a tracker, you can receive statistics at a faster rate. Trackers offer a range of functions, including traffic tracking, local landing pages, testing, and more. The specific functions available depend on the software provider you choose. Select the trackers that best suit your work and help you optimise the launch of advertising campaigns in the nutra vertical.