Facebook is the entire leader of social media. Pinterest keeps a honorable third place (know more about it from Search Engine Journal). But as the latest research shows Pinterest motivates more purchases than Facebook.
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In October 15, 2012 Bizrate Insights shared results of their recent survey of more than 7 000 online shoppers about what social network generates more conversions (Pinterest or Facebook). The survey also represents how people prefer to connect with retailers on Pinterest and on Facebook.
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As a result Pinterest was considered to be more suitable for brands and retailers, because those who pin more likely to purchase on the web. There is nothing strange because 80% of Pinterest users are women and 50% of them have kids. According to Bizrate Insights only 21% of Facebook account owners agree that they use Facebook “To help keep track of or collect the things that I like” compared to 67% of Pinterest users who keep up with the following statement. It confirms that Pinterest presents better initial impression than Facebook that leads to a higher conversion rate.
So, do you prefer Pinterest instead of Facebook? Which social network fits and inspires you the most? Tell us everything about your online alcoholism now and here.