E-commerce is a powerful industry that continues to grow stronger by the day. Unlike the brick-and-mortar retail market, the e-commerce market has only taken a minor hit from the coronavirus pandemic. Why do consumers take their shopping online? First and foremost, online retail grew global notoriety thanks to the biggest online marketplace, no other than Amazon. Amazon was once known for its superior customer service. In fact, Amazon was rated among American consumers as having the best customer service in the world. Unfortunately, the marketplace has taken a hit from coronavirus layoffs. While millions of workers are unemployed, Amazon and other e-commerce businesses are still picking up the pieces. Fortunately, the e-commerce market shows no signs of slowing down in the future, and 3D technology in ecommerce has an undoubtful perspective.
3D Technology in Ecommerce: What Role Does It Play?
Three-dimensional (3D) technology is a hot commodity in the virtual business world. In fact, 3D software developers are in a mad rush to get their ideas to the table way ahead of their biggest competitors. The first one to the table will probably be the one that takes home the gold. In the meantime, manufacturers are on the prowl for the latest and best 3D technologies.
3D technology in eCommerce is at the forefront of every manufacturing project that involves smart home gadgets, computers, cellphones, drones, laptops, and other electronic devices. Technology manufacturers continue to push back against COVID-19 even though it is growing by the day. For retailers, 3D rendering could be the difference between a profit and a loss at the end of the day. These experts think they know what consumers want, and that is 3D technology-based products and services.
Better Company-To-Customer Communication
When consumers shop online, they rely on visual aids. Unlike brick-and-mortar shopping, online shopping does not offer consumers direct contact with products. To improve the online shopping experience, e-commerce vendors are taking advantage of 3D product models.
When shoppers view a basic image, the visibility is limited to the product’s front or back. It is impossible to get an accurate feel of the product because the image is so limited. To improve product visibility when shopping online, e-commerce vendors are turning to three-dimensional replicas of specific products. 3D replicas show the product at different angles, allowing consumers to get a better feel and perception. The impact of this technology has been extremely positive for all online vendors.
Pre-Production Data Collection
In the past, manufacturers had to create models out of paper, wood, plastic, and other materials before pitching new products to consumers. Not only did this process take a lot of time, but also a lot of money. In fact, it was at one time considered a manufacturer’s biggest expense. Fortunately, it worked wonders in enticing investors to invest in the pre-production stage.
Long gone are the days of utilizing handmade product replicas and the time and money invested in them. With 3D technology in eCommerce, manufacturers can quickly and easily create replicas of all kinds of products in the pre-production stage. Once the 3D models are finished, a push of a single button will distribute the image to consumers worldwide.